Taking into account the requirements of everyone involved, we can work with you to analyse your existing workflows and identify potential for improvement and new solutions. Indeed, process optimisation and increasing production reliability are absolutely crucial, particularly for complex projects in multiple languages that involve a high level of time pressure. The key here is using automation systems and finding ways to overcome media discontinuities.
The principles of database publishing are simple – existing data sources are selected (e.g. PIM, ERP, CRM, CMS, XLS, etc.) and used to automatically generate a layout. The system then ensures that the content of your layouts always matches your data sources.
Any changes made to this data – an improved product description, for instance, or new publicity texts or prices – are displayed in the layout and can be updated automatically. This means changes no longer have to be emailed around and updated manually. It also cuts down on revision cycles – thus saving both time and money. If you also want to take a closer look at your media production process in its entirety and structure it in a clearer way, there is a whole new world of opportunities available to you. You can use this improved efficiency for promotional activities that previously would have been far too time-consuming.
In combination with our WoodWing editorial and multi-channel publishing system, you can make the most of all the benefits of a state-of-the-art media production system – from fully or partially automated media creation to subsequent monitoring, corrections and approvals in a cutting-edge publishing system that works across different platforms and locations.
Our database and multi-channel publishing specialists are happy to support you with advice and a demonstration of our portfolio.