Sustainability strategy pays off – company confident for the future
Düsseldorf, 8 June 2021 – With a new sales office in Dettingen, the Düsseldorf-based Druckstudio Group is now gaining a stronger foothold in southern Germany. Thanks to its stringent strategic focus on sustainability, premium quality and digitalisation, the company has weathered the Corona year 2020 well and will now continue to expand its customer base south of Frankfurt am Main. In particular, the product portfolio around Druckstudio Interactive GmbH’s digital services contributed to the company’s success during the Corona crisis. The new sales office will be represented by Andreas Jüptner, an expert in print products in the premium segment. He is familiar with the printing industry for forty years and has been active for more than thirty years as a board member in the Stuttgart Association of Print and Media Technicians. Besides, he brings experience and customer contacts in the lifestyle, publishing and agency sectors. The products managed by Andreas Jüptner have won several national and international awards.
“The topic of sustainability is a decisive criterion for more and more customers when placing orders,” explains Managing Director Werner Drechsler. “In addition, many customers are looking for the right media mix of print products and digital solutions. The fact that we offer both has proven to be a successful strategy. We are now also relying on this with our new sales office in southern Germany.”
For Andreas Jüptner, the combination of sustainability, premium quality and innovative (digital) formats was a decisive reason for accepting the position at the Druckstudio Group. “There are not many companies in the printing industry that also offer their customers digital solutions and services,” explains the 57-year-old.
Certified premium quality and sustainability – also in the south of Germany
With the new sales office, the Druckstudio Group will be able to serve customers in southern Germany and nationally active companies even better. For sales expert Andreas Jüptner, the next few years will be all about showing customers that sustainability and premium quality are not mutually exclusive. The company has laid the foundations for this over the past 14 years. Since 2020, for example, it has been allowed to label its printed products with the Blue Angel, the German government’s environmental label for the protection of people and the environment. The Blue Angel is currently considered by far the strictest and most credible environmental label in the print sector. It sets standards for environmentally friendly products and serves as a compass for orientation in sustainable purchasing. Also last year, the Druckstudio Group was awarded certification under the European environmental standard EMAS (Eco-Management and Audit Scheme), which guarantees compliance with the world’s highest environmental standards. The independent industry service UmDEX certifies the company’s top position among environmentally friendly printers in German-speaking countries – here the Düsseldorf-based company is in first place. Among other things, the company relies on green electricity, the use of waste process heat through a heat recovery system on the printing presses, the generation of renewable energy through a photovoltaic system on the roofs of the company buildings, 100 per cent IPA-free printing (alcohol-free printing), organic inks based on vegetable oil and the use of environmentally friendly FSC papers from sustainable forestry or recycled papers with the Blue Angel.
“We need colleagues who share the idea of continuous improvement,” says Werner Drechsler. “Andreas Jüptner is an ideal fit for us in this respect. We are delighted that he has taken over our new sales territory and is introducing the Druckstudio philosophy to our new customers there.”