Part of Europe’s biggest corporate communication competition, the “Special Prize for Print & Innovation” recognises outstanding examples of surface finishing, material combinations and postpress technology. As befits drupa report no. 4’s focus on packaging, it is sent out in a specially created envelope with textual and typographic elements that form part of the opening process. The eight-page cover also plays with the “now you see it, now you don’t” idea using truncated fold-out pages. Cover pages 1-4 and 5-8 benefit from underlying hot-foil embossing, and a catering guide in DIN oblong format is bonded in a see-through cover. The content reflects the subject matter – packaging – with both visual and tactile effects. Transparent paper printed on both front and reverse sides demonstrates the appeal of partial transparency and overprinting.
A thicker individual sheet (beer paper) draws attention to a beer glass with relief embossing that looks real enough to reach out and grab thanks to a UV spot coating. The packaging theme culminates in both form and surface finishing with the extravagant Black Magic Twist paper, which is coated with synthetic fibres on one side. The report whets the reader’s appetite for the industry’s most eclectic sensory experience – the drupa trade fair.
With over 670 projects submitted, the BCP Best of Corporate Publishing Awards is Europe’s largest corporate publishing competition. The Forum Corporate Publishing (FCP) in collaboration with leading industry magazines acquisa, Horizont, W&V and werbewoche has been presenting the BCP Awards to the best corporate publications since 2003. In 2013, these coveted awards were presented in 28 categories, including four special prizes.