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Düsseldorf-based media service provider supplies print and digital from a single source
The Druckstudio Group is producing the programme brochure for the upcoming Düsseldorfer Jazz Rally for the eighth consecutive time – and this year it is introducing a new app for the jazz highlights on the Rhine, too. The app for the event will be available free of charge for Apple and Android smartphones from 1 May. Alongside the programme and profiles of the musicians, the app offers features such as up-to-date news and information, a direct link to buy tickets and navigation to the concert venues for visitors, who are expected to number over 300,000. Every user can put together a personal concert programme via the favourites function. And, of course, the app is linked to Twitter and Facebook.
The Düsseldorf Jazz Rally is an event organised by “Destination Düsseldorf”, an association of around 150 member companies that pursue a common goal to make the regional capital and surrounding area more attractive. “We asked ourselves how we could further increase the appeal of the Jazz Rally by taking a modern integrated approach. That’s why this year, we’re not just providing a printed programme but, for the first time, we’re also supplying a smartphone app,” says Werner Drechsler, Managing Director of the Druckstudio Group. As well as offset and digital printing, the Düsseldorf-based media service provider also supplies content and creative services from a single source. “Using the programme and app, every visitor can find out at any time the latest news on the 72 concerts on 29 stages over the four days, including via Twitter and Facebook. This year, we’ve put together a complete package, as in this way we’re also able to make this unique event more attractive for younger visitors.“
The app can be downloaded from the relevant stores from 1 May.